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Blog — Inside Scoop

Nitty-Gritty Numbers and Dirty Details

Inside Scoop

Nitty-Gritty Numbers and Dirty Details

I found myself face-to-face with facts, nitty-gritty numbers, and dirty details; having to cut scents and products that just aren't making any cents, and developing new scents and products that create the spark that keeps it all exciting. When you own a business, you yourself up at ungodly hours formulating your next step and juggling between adored and effective products and creating new interest. So what's the game plan? Well, not ready to share the game plan as some of it's still under construction, but we will share some pieces.    -Top Sellers. These are the scents that are undeniably most popular....

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Ever Wish You Were A Geek?

Inside Scoop

Ever Wish You Were A Geek?

I do. Especially today. I felt like a total dork and wished I was a geek or maybe a nerd. What am I talking about? We’re getting there. In an earth-shattering move, I created a blog last year. Based on everything I read along with input from other business owners, I choose WordPress as the platform. I speak a little of many different languages so how hard can geek be? Create a Wordpress blog, and then blog right away, right? Wrong! I had no idea that there was so much to creating a simple blog. Picking themes, fonts, categories, SEO Optimization,...

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Nirvana in a Cardboard Box

Inside Scoop

Nirvana in a Cardboard Box

Nirvana arrived today. It came in a white cardboard USPS Large Flat Rate Box from Wisconsin. And though the real contents were my personal belongings, that box, and my stuff absorbed the ether of my friends’ craft for two solid weeks. She’s a professional soap maker. I am lucky to have such friends and if you don’t know what I am talking about, seek one out. Watch the face of someone who smells a newborn. Instant Nirvana. Or try this, go into a fiber store and wrap your arms around the biggest bunch of yarn you can. Nirvana wind chimes...

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Metonia

Inside Scoop

Metonia

It’s that time of the year and depending on the hat I wear, it is called different things. When I wear my retailer hat, it’s called the fourth quarter. As a consumer, it‘s Black Friday/Cyber Monday. As a customer, it’s Small Business Saturday. As just me, it becomes the holiday season, winter, the time of insane giving and raw joy. Being a retailer can be hard, and while I don’t necessarily find it hard, it is a ton of work and major juggling, mixed with a large dose of gambling. Do I have the “right” sale, the “array of products...

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We Failed To Deliver

Inside Scoop

We Failed To Deliver

Dear White-Hot Customer, We appreciate your support of our small business. You have continually purchased from us over the past several years and on a regular basis. When you place an order, we know you by name and your favorite scents by heart. You have called our office a few times in the past to share your frustrations about shipping costs as well as a few delay’s you have experienced in receiving your order (you live on the east coast, and we are in the west). In our long relationship, we have continually made and shipped your order in one...

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